ESOTERIC Wheel Cleaner lineup with 16oz, 32oz, and 1-gallon bottles
ESOTERIC Wheel Cleaner
ESOTERIC Wheel Cleaner 16oz bottle front label
Esoteric Wheel Cleaner 32oz
ESOTERIC Wheel Cleaner 1-gallon jug front label
Wheel cleaning results showing before, during, and after using ESOTERIC Wheel Cleaner
ESOTERIC Wheel Cleaner 16oz bottle on red microfiber towels
ESOTERIC Wheel Cleaner non-acid formula shown being sprayed onto wheel
Close-up of ESOTERIC Wheel Cleaner label on 16oz bottle
ESOTERIC Wheel Cleaner
Before, during, and after comparison of wheel cleaned with ESOTERIC Wheel Cleaner
ESOTERIC Wheel Cleaner bottle resting on red microfiber towel
ESOTERIC Wheel Cleaner safe-for-all-wheels non-acid formula graphic
ESOTERIC Wheel Cleaner 16oz bottle angled product shot
ESOTERIC Wheel Cleaner
ESOTERIC Wheel Cleaner 1-gallon jug on concrete surface
Video thumbnail: How to use ESOTERIC Wheel Cleaner in under 20 seconds

ESOTERIC Wheel Cleaner

Regular price$16.99
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Updated Iron-Removing Technology That Clings to Your Wheels

ESOTERIC Wheel Cleaner was developed from years of working on thousands of high-value cars. The formula foams up, clings to the surface, and gives the chemistry time to work so you can remove embedded brake dust and road grime without harsh scrubbing.

This premium, pH-balanced iron-removing wheel cleaner is safe for painted, clear-coated, and most powder-coated wheels while delivering professional-level cleaning performance.

Customer Testimonial

“ESOTERIC Wheel Cleaner is a God level product. It has to be the best wheel cleaner I have used, and I have used a lot. First off, the smell is not bad at all, I love that. It really foams up and clings to the wheel, providing prolonged soaking and work time. Truly the best… I will be buying a gallon, love the stuff!” - Chris T

Why We Created It

Modern performance cars generate heavy brake dust and contamination, and most wheel cleaners either do not clean deeply enough or are too aggressive for delicate finishes.

We created ESOTERIC Wheel Cleaner to solve that problem for our own studio first.

The goal was simple: a professional-level wheel cleaner that is effective, predictable, and safe for enthusiast use when used as directed.

Key Benefits

  • Loosens and removes embedded brake dust and road film
  • Foaming action clings to the surface for longer dwell time
  • Helps reach tight, intricate wheel designs more effectively
  • Safe for most painted, clear-coated, and powder-coated wheels when used as directed
  • Ideal for luxury, performance, and enthusiast-driven vehicles
  • Made and hand-bottled by ESOTERIC in the USA

How to Use

1. Make sure wheels are cool to the touch and out of direct sun.

2. Rinse loose dirt and debris from the wheel and tire.

3. Spray ESOTERIC Wheel Cleaner generously onto the wheel surface, including barrels and behind spokes.

4. Allow the product to dwell briefly. Do not allow it to dry on the surface.

5. Agitate with wheel brushes or wash mitts as needed.

6. Rinse thoroughly with clean water.

7. Dry wheels with a clean microfiber towel or blow dryer to help prevent water spotting.

Note: Always test in an inconspicuous area first. Work one wheel at a time and never let the product dry on the surface.

Technical and Care Notes

  • Application difficulty level: Easy
  • Application method: Spray applied
  • Cleaning strength: Heavy-duty maintenance wheel cleaner
  • Surface compatibility: Painted, clear-coated, and most powder-coated wheels
  • Ideal vehicle type: Cars, trucks, SUVs, and performance vehicles
  • Use frequency: Safe for regular maintenance washes

  1. Make sure the surface of the wheel is cool to the touch
  2. Spray onto wheel and let dwell 2-3 minutes
  3. Lightly agitate with a brush or mitt- Esoteric Wheel Brush
  4. Rinse off before product dries

Besides the chemistry, we spent months deliberating on exactly what bottles and sprayers we wanted to use. We sourced from around the world, landing on the Italian sprayers and USA bottles that you see today. We could have gone with much cheaper plastics, but we wanted something that would be worthy of the Esoteric name. When you finish the bottle, don't throw it away! The quality of both the bottle and sprayer mean that you can continually reuse them for a long time.

 

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