ESOTERIC Wheel Cleaner was developed from years of working on thousands of high-value cars. The formula foams up, clings to the surface, and gives the chemistry time to work so you can remove embedded brake dust and road grime without harsh scrubbing.
This premium, pH-balanced iron-removing wheel cleaner is safe for painted, clear-coated, and most powder-coated wheels while delivering professional-level cleaning performance.
“ESOTERIC Wheel Cleaner is a God level product. It has to be the best wheel cleaner I have used, and I have used a lot. First off, the smell is not bad at all, I love that. It really foams up and clings to the wheel, providing prolonged soaking and work time. Truly the best… I will be buying a gallon, love the stuff!” - Chris T
Modern performance cars generate heavy brake dust and contamination, and most wheel cleaners either do not clean deeply enough or are too aggressive for delicate finishes.
We created ESOTERIC Wheel Cleaner to solve that problem for our own studio first.
The goal was simple: a professional-level wheel cleaner that is effective, predictable, and safe for enthusiast use when used as directed.
1. Make sure wheels are cool to the touch and out of direct sun.
2. Rinse loose dirt and debris from the wheel and tire.
3. Spray ESOTERIC Wheel Cleaner generously onto the wheel surface, including barrels and behind spokes.
4. Allow the product to dwell briefly. Do not allow it to dry on the surface.
5. Agitate with wheel brushes or wash mitts as needed.
6. Rinse thoroughly with clean water.
7. Dry wheels with a clean microfiber towel or blow dryer to help prevent water spotting.
Note: Always test in an inconspicuous area first. Work one wheel at a time and never let the product dry on the surface.
Besides the chemistry, we spent months deliberating on exactly what bottles and sprayers we wanted to use. We sourced from around the world, landing on the Italian sprayers and USA bottles that you see today. We could have gone with much cheaper plastics, but we wanted something that would be worthy of the Esoteric name. When you finish the bottle, don't throw it away! The quality of both the bottle and sprayer mean that you can continually reuse them for a long time.