{"title":"ESOTERIC Detailing Liquids","description":"","products":[{"product_id":"esoteric-iron-remover","title":"ESOTERIC Iron Remover for Paint and Wheel Decontamination","description":"\u003ch2\u003eAn Iron Remover for Paint, Wheels, and Exterior Surfaces\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Iron Remover is engineered to dissolve embedded iron particles, brake dust, and industrial fallout from paint, wheels, and other exterior surfaces. Its pH-neutral formula is designed to be compatible with modern finishes, including clear coat, PPF, vinyl, plastic trim, and glass.\u003c\/p\u003e\n\u003cp\u003eUse it for paint correction prep, coating prep, or routine decontamination when your vehicle feels rough or shows stubborn bonded contamination.\u003c\/p\u003e\n\n\u003ch2\u003eWhy We Recommend ESOTERIC Iron Remover\u003c\/h2\u003e\n\u003cp\u003eThis formula is built for strong decontamination without relying on harsh solvents or strong acids. It clings well, sprays evenly, and begins breaking down iron contamination quickly, helping leave surfaces smoother and ready for the next step in your process.\u003c\/p\u003e\n\u003cp\u003eUnlike many iron removers that can leave heavy dye staining, this clear-leaning formula is designed to help reduce staining risk while still delivering a visible reaction as it works.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003epH-neutral formula designed for paint, wheels, glass, vinyl, plastics, and PPF\u003c\/li\u003e\n  \u003cli\u003eTargets embedded iron particles and brake dust\u003c\/li\u003e\n  \u003cli\u003eIdeal for coating prep, paint correction prep, or periodic decontamination\u003c\/li\u003e\n  \u003cli\u003eClings well and rinses thoroughly when used as directed\u003c\/li\u003e\n  \u003cli\u003eSuitable for DIY users and professional detailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWork on a cool surface, out of direct sunlight.\u003c\/li\u003e\n  \u003cli\u003eSpray onto the area to be treated (paint, wheels, or other compatible exterior surfaces).\u003c\/li\u003e\n  \u003cli\u003eAllow to dwell for up to 2–3 minutes. Do not allow the product to dry.\u003c\/li\u003e\n  \u003cli\u003eAgitate if needed on heavily contaminated areas (especially wheels), then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eWash or re-rinse as needed, then dry the surface before moving to the next step.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eImportant Use Notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDo not use on hot panels, and do not let the product dry on the surface.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly after use.\u003c\/li\u003e\n  \u003cli\u003eTest in an inconspicuous area if you are unsure about a specific material or finish.\u003c\/li\u003e\n  \u003cli\u003eFollow all label directions and review the SDS for handling and safety guidance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe on ceramic coatings?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is designed to be compatible with coatings and sealants, and it is commonly used as part of periodic decontamination and prep.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it turn purple?\u003c\/strong\u003e\u003cbr\u003e\nYou may see a mild color-change reaction as it works on iron contamination. Rinse thoroughly before it dries.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003e\nUse as needed based on contamination level, driving conditions, and brake dust buildup. Many users reach for an iron remover during seasonal maintenance, before polishing, or prior to applying protection.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it on wheels only?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is highly effective on wheels and brake dust, and it is also designed for paint and other compatible exterior surfaces.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039458578,"sku":"ESO.IRON.16","price":16.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039491346,"sku":"ESO.IRON.32","price":29.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648906596626,"sku":"ESO.IRON.128","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Iron-Remover_White_1500-4.jpg?v=1777470620"},{"product_id":"esoteric-glass-cleaner","title":"ESOTERIC Glass Cleaner for Streak-Free Interior and Exterior Glass Cleaning","description":"\u003ch2\u003eTint-Safe, Streak-Free Clarity for Automotive Interior and Exterior Glass\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Glass Cleaner is a water-based, ammonia-free glass cleaner formulated specifically for automotive use. It removes fingerprints, oily film, haze, and light road grime without leaving residue behind, delivering clean, predictable results for both enthusiasts and professionals.\u003c\/p\u003e\n\u003ch3\u003eKey Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary use case:\u003c\/strong\u003e Automotive Glass cleaning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVehicle application area:\u003c\/strong\u003e Interior and exterior glass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication method:\u003c\/strong\u003e Spray applied\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChemical type:\u003c\/strong\u003e Water-based, ammonia-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleaning strength:\u003c\/strong\u003e Moderate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish goal:\u003c\/strong\u003e Factory-original clarity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow It Performs\u003c\/h3\u003e\n\u003cp\u003eUnlike household glass cleaners that can streak or smear on automotive glass, ESOTERIC Glass Cleaner flashes cleanly and wipes dry with a lint-free finish when used with the right towels. It is ideal for both interior glass and exterior glass where clarity matters.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eUse on cool glass out of direct sun when possible.\u003c\/li\u003e\n\u003cli\u003eMist lightly onto glass or onto your towel for interior work.\u003c\/li\u003e\n\u003cli\u003eWipe evenly, then flip to a dry side of the towel and buff to a crystal-clear finish.\u003c\/li\u003e\n\u003cli\u003eFor heavy film or smoker haze, repeat with a second clean towel.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eSafety and Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eUse in a well-ventilated area.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039556882,"sku":"ESO.GLASS.16","price":12.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039589650,"sku":"ESO.GLASS.32","price":21.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50657571864850,"sku":"ESO.GLASS.128","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Glass-Cleaner_White_1500-4.jpg?v=1777469186"},{"product_id":"esoteric-panel-wipe","title":"ESOTERIC Panel Prep Wipe for Ceramic Coating Surface Preparation","description":"\u003ch2\u003eThe Essential Final Step Before Coatings, Sealants, or Wax\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Panel Prep Wipe is a purpose-built cleaner designed to remove polishing residue, oils, dust, and surface contamination before applying a ceramic coating, sealant, or wax. It flashes cleanly and leaves nothing behind so your protection product can bond properly.\u003c\/p\u003e\n\u003cp\u003eWhether you just completed a multi-stage paint correction or a quick enhancement polish, Panel Prep Wipe helps ensure the surface is fully clean, dry, and ready for a smooth, consistent application.\u003c\/p\u003e\n\n\u003ch2\u003eWhy It Works\u003c\/h2\u003e\n\u003cp\u003eMany panel wipes are either too aggressive or too oily, which can lead to streaking, smearing, or inconsistent bonding. ESOTERIC Panel Prep Wipe is engineered for predictable, streak-free results and efficient removal of polishing oils with minimal effort.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves polishing oils and residue to improve coating, sealant, or wax bonding\u003c\/li\u003e\n  \u003cli\u003eFlashes cleanly for a streak-free, ready-to-protect surface\u003c\/li\u003e\n  \u003cli\u003eWorks well on large panels and tight areas like door jambs, pillars, and trim\u003c\/li\u003e\n  \u003cli\u003eConsistent results when used with clean, quality microfiber towels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSurface Compatibility\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePaint and clear coat\u003c\/li\u003e\n  \u003cli\u003ePPF and vinyl (test on an inconspicuous area first)\u003c\/li\u003e\n  \u003cli\u003eWheels and metal surfaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWork on a clean surface that is cool to the touch and out of direct sunlight.\u003c\/li\u003e\n  \u003cli\u003eSpray onto the panel one section at a time.\u003c\/li\u003e\n  \u003cli\u003eLightly wipe with a clean microfiber towel to lift residue.\u003c\/li\u003e\n  \u003cli\u003eFollow with a second clean microfiber towel to lightly buff and confirm a clean, streak-free finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhat This Product Is and Is Not\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIs:\u003c\/strong\u003e a final-prep wipe to remove oils and residue before protection.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIs not:\u003c\/strong\u003e a substitute for proper washing, decontamination, or polishing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIs not:\u003c\/strong\u003e meant to be over-applied. Use only what is needed for the section.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eImportant Use Notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eUse clean towels only. Saturated or dirty towels can re-deposit oils and cause streaking.\u003c\/li\u003e\n  \u003cli\u003eDo not allow the product to dry on the surface. Work in manageable sections.\u003c\/li\u003e\n  \u003cli\u003eIf you see smearing, switch to a fresh towel and reduce product usage on the next section.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSafety and Storage\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAvoid contact with eyes. Keep out of reach of children.\u003c\/li\u003e\n  \u003cli\u003eUse in a well-ventilated area.\u003c\/li\u003e\n  \u003cli\u003eStore sealed and away from heat.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039622418,"sku":"ESO.PANEL.16","price":14.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039655186,"sku":"ESO.PANEL.32","price":21.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648925077778,"sku":"ESO.PANEL.128","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Panel-Prep_White_1500-4.jpg?v=1777466812"},{"product_id":"esoteric-interior-detailer","title":"ESOTERIC Automotive Interior Detailer","description":"\u003ch2\u003eInterior Care for Modern Vehicle Materials\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Interior Detailer is a professional-grade automotive interior cleaner designed for modern materials and finishes. It safely cleans leather, vinyl, plastics, and interior trim while leaving a clean, streak-free, satin finish with no greasy residue.\u003c\/p\u003e\n\u003ch2\u003eWhy ESOTERIC Interior Detailer Exists\u003c\/h2\u003e\n\u003cp\u003eMost interior cleaners either leave behind shine, attract dust, or require heavy scrubbing to remove body oils and film. ESOTERIC Interior Detailer was developed to deliver predictable, controlled results on today’s interior surfaces without changing the look or feel.\u003c\/p\u003e\n\u003cp\u003eRather than adding shine or masking contamination, it cleans and restores a natural, factory-correct appearance.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStreak-free cleaning on automotive plastics, vinyl, leather, and trim\u003c\/li\u003e\n\u003cli\u003eNon-greasy, residue-free finish\u003c\/li\u003e\n\u003cli\u003eSafe for modern interior materials and coatings when used as directed\u003c\/li\u003e\n\u003cli\u003eIdeal for dashboards, door panels, center consoles, and interior trim\u003c\/li\u003e\n\u003cli\u003eLight, clean scent that dissipates quickly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eSpray onto a clean microfiber towel (not directly onto the surface when possible).\u003c\/li\u003e\n\u003cli\u003eWipe the surface evenly, working one section at a time.\u003c\/li\u003e\n\u003cli\u003eFlip to a dry side of the towel and buff lightly for a crisp, even finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003eDesigned for enthusiasts and professionals who want predictable results without altering the look or feel of interior surfaces. Ideal for routine maintenance and quick touch-ups on vehicles of any age or value.\u003c\/p\u003e\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\u003cp\u003eFor best results, use a high-quality microfiber towel and avoid working in direct sunlight or on hot surfaces. Always test in an inconspicuous area first when cleaning delicate or specialty materials.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039753490,"sku":"ESO.INT.16","price":14.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039786258,"sku":"ESO.INT.32","price":27.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50657575239954,"sku":"ESO.INT.128","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Interior-Detailer_White_1500-4.jpg?v=1777470365"},{"product_id":"esoteric-apc-tire-cleaner","title":"ESOTERIC All Purpose Cleaner and Tire Cleaner for Interior and Exterior Cleaning","description":"\u003ch2\u003eA Versatile, High-Performance Automotive Cleaner for Tires, Wheels, and Engine Bays\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eESOTERIC APC \u0026amp; Tire Cleaner\u003c\/strong\u003e is built to break down heavy grime, road film, browning on tires, and greasy buildup on engine bay components without relying on harsh solvents or caustic chemistry. It delivers strong cleaning power with controlled behavior for enthusiast and professional use.\u003c\/p\u003e\n\u003cp\u003eUse it as a dedicated tire cleaner, a wheel and wheel-well degreaser, or an all-purpose cleaner for tough exterior tasks when you need one product to handle multiple jobs.\u003c\/p\u003e\n\u003ch2\u003eWhy ESOTERIC APC \u0026amp; Tire Cleaner Exists\u003c\/h2\u003e\n\u003cp\u003eMany generic APCs can be overly aggressive on certain materials, leaving surfaces dry, stained, or inconsistent. ESOTERIC APC \u0026amp; Tire Cleaner is formulated to provide effective cleaning strength while remaining predictable when used as directed, especially on rubber and heavily soiled areas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned specifically for automotive detailing applications. Not intended for household cleaning use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves tire browning and oxidation buildup from rubber\u003c\/li\u003e\n\u003cli\u003eBreaks down grease, road film, and embedded grime quickly\u003c\/li\u003e\n\u003cli\u003eExcellent for wheels, wheel wells, tires, and engine bays\u003c\/li\u003e\n\u003cli\u003eControlled strength for consistent results\u003c\/li\u003e\n\u003cli\u003eWorks best with agitation for maximum cleaning performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSurface Compatibility\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e tire sidewalls, wheels and barrels, wheel wells, engine bay plastics and painted components\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse with care:\u003c\/strong\u003e sensitive or uncoated aluminum, aftermarket anodized finishes, and any delicate surfaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork on a cool surface out of direct sunlight.\u003c\/li\u003e\n\u003cli\u003eRinse loose debris when possible.\u003c\/li\u003e\n\u003cli\u003eSpray ESOTERIC APC \u0026amp; Tire Cleaner onto the surface.\u003c\/li\u003e\n\u003cli\u003eAgitate using the appropriate brush or applicator for the area.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eDo not allow the product to dry on the surface.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhat This Product Is and Is Not\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt is:\u003c\/strong\u003e a heavy-duty cleaner for tires, wheels, wheel wells, and engine bay grime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt is not:\u003c\/strong\u003e a maintenance wash soap or a leave-on product. It must be rinsed completely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eImportant Use Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlways test on a small, inconspicuous area first, especially on sensitive finishes.\u003c\/li\u003e\n\u003cli\u003eUse the least aggressive brush that still gets the job done.\u003c\/li\u003e\n\u003cli\u003eFor tires, scrub thoroughly to remove blooming before applying tire dressing.\u003c\/li\u003e\n\u003cli\u003eRinse extremely well around badges, seams, and tight areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSafety and Care\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvoid contact with eyes and prolonged contact with skin.\u003c\/li\u003e\n\u003cli\u003eUse in a well-ventilated area.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eStore tightly closed and do not freeze.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePairs Well With\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTire brush and wheel barrel brush\u003c\/li\u003e\n\u003cli\u003eHigh-quality microfiber towels\u003c\/li\u003e\n\u003cli\u003eESOTERIC Tire Dressing for a clean, finished look after cleaning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039819026,"sku":"ESO.APC.16","price":12.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039851794,"sku":"ESO.APC.32","price":19.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648910332178,"sku":"ESO.APC.128","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_APC-Tire-Cleaner_White_1500-4.jpg?v=1777467769"},{"product_id":"esoteric-tire-dressing","title":"ESOTERIC Tire Dressing for Satin Finish and No Sling Protection","description":"\u003ch2\u003eWhy This Tire Dressing Stands Out\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTrue satin finish\u003c\/strong\u003e – enhances rubber without unwanted high gloss\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDries to the touch\u003c\/strong\u003e – no mess, no sling, no tacky residue\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting appearance\u003c\/strong\u003e with excellent hydrophobic behavior\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater-based, body-shop safe formula\u003c\/strong\u003e for universal use\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy, controlled application\u003c\/strong\u003e with a smooth consistency\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eIdeal for daily drivers and high-end show cars\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow It Performs\u003c\/h2\u003e\n\u003cp\u003e\nUnlike solvent-heavy tire dressings that attract dust or leave a greasy sheen, ESOTERIC Tire Dressing delivers a clean, modern satin look that complements both luxury and performance vehicles.\n\u003c\/p\u003e\n\u003cp\u003e\nThe formula dries to the touch with no sling and no tacky residue. For those who prefer a slightly richer appearance, two light coats can be layered without crossing into an artificial “wet shine” look.\n\u003c\/p\u003e\n\u003cp\u003e\nThe result is a subtle, tasteful, freshly detailed finish that stays consistent over time.\n\u003c\/p\u003e\n\n\u003ch2\u003eWho This Product Is For\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eEnthusiasts who prefer a clean, satin aesthetic over high-gloss shine\u003c\/li\u003e\n  \u003cli\u003eOwners wanting a dry-to-the-touch, no-sling tire dressing\u003c\/li\u003e\n  \u003cli\u003eDetailers seeking a premium dressing that complements modern vehicle styling\u003c\/li\u003e\n  \u003cli\u003eAnyone maintaining ceramic-coated wheels or freshly detailed vehicles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eShake well before use.\u003c\/li\u003e\n  \u003cli\u003eEnsure tires are thoroughly cleaned and completely dry.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount of product to a tire applicator.\u003c\/li\u003e\n  \u003cli\u003eSpread evenly across the tire sidewall.\u003c\/li\u003e\n  \u003cli\u003eAllow to dry for a clean satin finish.\u003c\/li\u003e\n  \u003cli\u003eApply a second light coat if a slightly deeper sheen is desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eImportant Notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDo not over-apply. A thin, even layer delivers the best results.\u003c\/li\u003e\n  \u003cli\u003eSafe for all rubber tire sidewalls.\u003c\/li\u003e\n  \u003cli\u003eWater-based and body-shop safe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\u003cp\u003e\nBeyond the chemistry, ESOTERIC Tire Dressing reflects the same attention to detail in its packaging. After extensive testing, we selected high-quality USA-made bottles paired with Italian sprayers for durability, consistency, and long-term reuse.\n\u003c\/p\u003e\n\u003cp\u003e\nWhen you finish the product, the bottle and sprayer are designed to be reused rather than discarded.\n\u003c\/p\u003e\n\n\u003ch2\u003ePairs Well With\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eESOTERIC Tire Applicator\u003c\/li\u003e\n  \u003cli\u003eESOTERIC Wheel Cleaner or ESOTERIC Iron Remover\u003c\/li\u003e\n  \u003cli\u003eHigh-quality microfiber towels\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537039884562,"sku":"ESO.TIRE.16","price":19.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537039917330,"sku":"ESO.TIRE.32","price":34.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648908529938,"sku":"ESO.TIRE.128","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Tire-Dressing_White_1500-4.jpg?v=1777473255"},{"product_id":"esoteric-wheel-cleaner","title":"ESOTERIC Wheel Cleaner for Safe and Effective Brake Dust Removal","description":"\u003ch2\u003eDesigned for Modern Wheels\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Wheel Cleaner is engineered to safely and effectively remove brake dust, road grime, and embedded contamination from today’s most common wheel finishes. The formula delivers strong cleaning performance while maintaining controlled behavior on properly finished surfaces.\u003c\/p\u003e\n\u003ch3\u003eWhy ESOTERIC Wheel Cleaner Exists\u003c\/h3\u003e\n\u003cp\u003eModern wheels vary widely in finish quality and coating technology. ESOTERIC Wheel Cleaner was developed to strike the correct balance between cleaning strength and surface responsibility, making it suitable for regular maintenance and periodic deep cleaning when used as directed.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively breaks down brake dust and road film\u003c\/li\u003e\n\u003cli\u003eSpray-applied formula for controlled coverage\u003c\/li\u003e\n\u003cli\u003eFast-acting cleaning action with minimal agitation\u003c\/li\u003e\n\u003cli\u003eRinses clean without leaving residue\u003c\/li\u003e\n\u003cli\u003eCompatible with most modern OEM and aftermarket wheel finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnsure wheels are cool to the touch and out of direct sunlight\u003c\/li\u003e\n\u003cli\u003eSpray directly onto the wheel surface\u003c\/li\u003e\n\u003cli\u003eAllow a short dwell time. Do not allow product to dry\u003c\/li\u003e\n\u003cli\u003eAgitate with a soft wheel brush if needed\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSurface Compatibility\u003c\/h3\u003e\n\u003cblockquote\u003eSafe for use on clear-coated, painted, powder-coated, and factory-finished wheels \u003cspan class=\"s1\"\u003e\u003cb\u003ewhen used as directed\u003c\/b\u003e\u003c\/span\u003e.\u003c\/blockquote\u003e\n\u003cblockquote\u003eNot intended for bare metal, uncoated aluminum, or damaged finishes. Always test in an inconspicuous area before full application.\u003c\/blockquote\u003e\n\u003ch3\u003eImportant Use Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNot intended for bare metal or damaged finishes\u003c\/li\u003e\n\u003cli\u003eDo not use on hot wheels or in direct sunlight\u003c\/li\u003e\n\u003cli\u003eDo not allow product to dry on the surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eIdeal for enthusiasts and professionals who want effective wheel cleaning without resorting to overly aggressive chemicals. Suitable for regular maintenance and controlled deep cleaning on modern wheel finishes.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040015634,"sku":"ESO.WHEEL.16","price":16.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040048402,"sku":"ESO.WHEEL.32","price":25.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648899944722,"sku":"ESO.WHEEL.128","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Wheel-Cleaner_White_1500-4.jpg?v=1777474581"},{"product_id":"esoteric-microfiber-wash","title":"ESOTERIC Microfiber Wash Detergent for Cleaning Microfiber Towels and Pads","description":"\u003ch2\u003eHow to Wash Microfiber Towels the Right Way\u003c\/h2\u003e\n\n\u003cp\u003e\nESOTERIC Microfiber Wash is a concentrated detergent formulated specifically for cleaning microfiber towels without damaging or clogging the fibers. It removes oils, waxes, sealants, and detailing residues while preserving softness, absorbency, and performance.\n\u003c\/p\u003e\n\n\u003ch3\u003eWhy This Microfiber Wash Works\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBreaks down oils and residues without harming microfiber fibers\u003c\/li\u003e\n  \u003cli\u003eRestores towel absorbency and softness\u003c\/li\u003e\n  \u003cli\u003eSafe for all microfiber blends and towel types\u003c\/li\u003e\n  \u003cli\u003eHighly concentrated formula for long-lasting value\u003c\/li\u003e\n  \u003cli\u003eMade and bottled by ESOTERIC in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow It Performs\u003c\/h3\u003e\n\n\u003cp\u003e\nTraditional laundry detergents often contain fabric softeners, fillers, and fragrances that coat microfiber fibers and reduce effectiveness. ESOTERIC Microfiber Wash is free of these additives, allowing towels to rinse completely clean and perform as intended.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe formula penetrates deep into microfiber fibers to dissolve embedded oils and residues while remaining gentle enough for repeated use. Towels come out cleaner, softer, and ready for paint-safe detailing work.\n\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse approximately 1 oz per wash load\u003c\/li\u003e\n  \u003cli\u003ePour directly into the detergent dispenser or drum\u003c\/li\u003e\n  \u003cli\u003eWash microfiber towels separately from other fabrics\u003c\/li\u003e\n  \u003cli\u003eUse warm water and an extra rinse cycle when possible\u003c\/li\u003e\n  \u003cli\u003eAir dry or tumble dry on low heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\n\u003cp\u003e\nBeyond the chemistry, we invested significant time selecting bottles and closures that match the quality of the formula inside. The durable packaging is designed for long-term use and easy dispensing. When finished, the bottle can be reused repeatedly.\n\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040113938,"sku":"ESO.MFWASH.16","price":14.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040146706,"sku":"ESO.MFWASH.32","price":22.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648904237330,"sku":"ESO.MFWASH.128","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Microfiber-Wash_White_1500px-3.jpg?v=1777487717"},{"product_id":"esoteric-carpet-upholstery-cleaner","title":"ESOTERIC Carpet \u0026 Upholstery Cleaner","description":"\u003ch2\u003eSafe and Effective Car Upholstery Cleaner\u003c\/h2\u003e\n\n\u003cp\u003e\nESOTERIC Carpet \u0026amp; Upholstery Cleaner is designed to break down grime, organic debris, spills, and soil buildup inside your vehicle—without overwetting fibers or leaving residue behind. This professional-grade formula lifts contamination from deep within carpet piles and fabric weaves, making both spot cleaning and full-interior detailing more effective and consistent.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIdeal for seats, door panels, carpet mats, and fabric trim, this cleaner restores a fresh, uniform appearance while preparing surfaces for protectants or extractor work. Whether you’re maintaining a daily driver or refreshing a high-end vehicle, ESOTERIC Carpet \u0026amp; Upholstery Cleaner delivers reliable, repeatable results.\n\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBreaks down embedded dirt between fibers of fabric and carpet\u003c\/li\u003e\n  \u003cli\u003eProvides more complete cleaning than vacuuming alone\u003c\/li\u003e\n  \u003cli\u003eReady to use without leaving sticky residue\u003c\/li\u003e\n  \u003cli\u003eFresh, clean finish without harsh chemical scent\u003c\/li\u003e\n  \u003cli\u003eHand-crafted and bottled by ESOTERIC in the USA\u003c\/li\u003e\n  \u003cli\u003eSafe for carpets, upholstery, cloth seats, fabric door panels, and trunk liners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSpray directly onto the affected area.\u003c\/li\u003e\n  \u003cli\u003eLightly agitate using a suitable interior brush.\u003c\/li\u003e\n  \u003cli\u003eBlot with a microfiber towel to remove moisture and lifted contamination.\u003c\/li\u003e\n  \u003cli\u003eFor deeper cleaning, rinse thoroughly and allow the surface to air dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\u003cp\u003e\nBeyond the chemistry, we spent months selecting bottles and sprayers that matched ESOTERIC’s standards for durability and ergonomics. We sourced Italian sprayers and USA-made bottles to ensure long-term usability and a premium experience. When finished, the bottle and sprayer can be reused repeatedly.\n\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":50184012824850,"sku":"ESO.UPH.16","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Carpet-Upholstery-Cleaner_White_1500-3.jpg?v=1777468189"},{"product_id":"esoteric-isopropyl-alcohol-99","title":"ESOTERIC Isopropyl Alcohol 99% | Automotive IPA","description":"\u003ch2\u003eA Simple, High-Purity Solvent with a Premium Bottle and Sprayer\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Isopropyl Alcohol 99% offers clean, high-quality performance for automotive detailers who want a reliable, professional-grade solvent in a bottle that matches the standards of a premium detailing studio. Whether you’re prepping paint, removing adhesive residue, flushing polishing pads, or clearing oils during correction work, this IPA delivers consistent results with excellent evaporation behavior and no unnecessary additives.\u003c\/p\u003e\n\u003cp\u003eWe selected 99% isopropyl alcohol for maximum purity and effectiveness during panel wipe-down procedures, adhesive removal, and dissolving stubborn residues. This solvent is hand-bottled by ESOTERIC in the USA, using the same Italian sprayers and USA-made bottles used across our liquids line—built to be refilled, reused, and trusted for years.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e99% Isopropyl Alcohol\u003c\/strong\u003e for strong, fast-evaporating cleaning power\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for paint prep workflows\u003c\/strong\u003e prior to coatings, sealants, or waxes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent for adhesive residue removal\u003c\/strong\u003e and surface decontamination\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePremium bottle \u0026amp; adjustable sprayer included\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHand-bottled and quality-controlled by ESOTERIC in the USA\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eEnsure the surface is cool to the touch.\u003c\/li\u003e\n\u003cli\u003eSpray directly onto the area or onto a microfiber towel.\u003c\/li\u003e\n\u003cli\u003eWipe gently to remove contaminants, oils, or residues.\u003c\/li\u003e\n\u003cli\u003eAllow the surface to fully flash before applying coatings or protectants.\u003c\/li\u003e\n\u003cli\u003eFor adhesive removal, reapply as needed and wipe until residue is cleared.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\u003cp\u003eBesides the chemistry, we spent months deliberating on exactly what bottles and sprayers we wanted to use. We sourced from around the world, landing on the Italian sprayers and USA bottles that you see today. We could have gone with much cheaper plastics, but we wanted something that would be worthy of the Esoteric name.\u003c\/p\u003e\n\u003cp\u003eWhen you finish the bottle, don't throw it away! The quality of both the bottle and sprayer mean that you can continually reuse them for a long time.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040179474,"sku":"ESO.IPA.16","price":9.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040212242,"sku":"ESO.IPA.32","price":18.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648919834898,"sku":"ESO.IPA.128","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Isopropyl-Alcohol_White_1500-4.jpg?v=1777471015"},{"product_id":"esoteric-maintenance-spray","title":"ESOTERIC Maintenance Detail Spray Ceramic Spray Sealant for Coating Maintenance","description":"\u003ch2\u003eFast Gloss, Slickness, and Easy Maintenance\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Maintenance Detail Spray is a modern spray sealant designed to maintain the look and water behavior of ceramic coatings, or add a crisp, slick finish as a standalone topper. It wipes on and wipes off quickly for a clean, streak-free result when used as directed.\u003c\/p\u003e\n\n\u003ch2\u003eWhy ESOTERIC Maintenance Detail Spray Exists\u003c\/h2\u003e\n\u003cp\u003eMany quick detail sprays can smear, attract dust, or leave a grabby residue. This formula is engineered to flash quickly, level evenly, and leave behind a smooth finish that feels freshly washed.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRestores gloss, slickness, and hydrophobic behavior\u003c\/li\u003e\n  \u003cli\u003eIdeal maintenance topper for ceramic-coated vehicles\u003c\/li\u003e\n  \u003cli\u003eSafe on paint, wheels, trim, and glass when used as directed\u003c\/li\u003e\n  \u003cli\u003eFast flash time for quick wipe-off\u003c\/li\u003e\n  \u003cli\u003eClean, smooth finish after routine washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eWork on a clean surface that is cool to the touch and out of direct sunlight.\u003c\/li\u003e\n  \u003cli\u003eLightly mist product into a clean microfiber towel. Apply to one panel at a time.\u003c\/li\u003e\n  \u003cli\u003eSpread evenly, then flip to a dry side (or use a second towel) and buff to a clear finish.\u003c\/li\u003e\n  \u003cli\u003eIf needed, a light mist directly to the panel may be used, then immediately level and buff.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePost-wash gloss and slickness boost\u003c\/li\u003e\n  \u003cli\u003eCoating maintenance between washes\u003c\/li\u003e\n  \u003cli\u003eQuick wipe-downs for a clean, finished look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eImportant Use Notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a light mist. Over-applying can cause streaking and requires extra buffing.\u003c\/li\u003e\n  \u003cli\u003eFor best results, use clean, high-quality microfiber towels and swap towels as they load up.\u003c\/li\u003e\n  \u003cli\u003eAlways test in an inconspicuous area first when using on delicate or specialty surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe on ceramic coatings?\u003c\/strong\u003e\u003cbr\u003eYes. It is designed to refresh slickness and water behavior on coated vehicles when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan it be used on glass and wheels?\u003c\/strong\u003e\u003cbr\u003eYes. It can be used on paint, glass, wheels, and trim when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it streak?\u003c\/strong\u003e\u003cbr\u003eOn cool panels with clean towels and a light application, it wipes off cleanly. If streaking occurs, use less product and buff with a fresh towel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e\u003cbr\u003eDurability varies by conditions and wash routine. Expect performance for several weeks in typical use.\u003c\/p\u003e\n\n\u003ch2\u003ePackaging Note\u003c\/h2\u003e\n\u003cp\u003eWe chose packaging that matches the quality standard of the ESOTERIC line. Reuse the bottle when empty whenever possible.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040245010,"sku":"ESO.MAINT.16","price":17.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040277778,"sku":"ESO.MAINT.32","price":29.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50648921473298,"sku":"ESO.MAINT.128","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Maint-Spray_White_1500-4.jpg?v=1777471716"},{"product_id":"esoteric-tar-remover","title":"ESOTERIC Automotive Tar Remover","description":"\u003ch2\u003eSafely Remove Tar, Adhesive, Tree Sap \u0026amp; Road Paint\u003c\/h2\u003e\n\n\u003cp\u003e\nESOTERIC Tar Remover is engineered to break down and dissolve stubborn tar,\nadhesive residue, tree sap, grease, and road paint overspray on painted\nsurfaces and wheels. Its solvent-based formula penetrates contamination\nquickly, allowing it to be wiped away with minimal effort and without\ndamaging surrounding finishes.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you’re maintaining a daily driver or correcting heavily contaminated\nwheels and lower panels, Tar Remover provides a reliable, fast-acting solution\nthat restores a clean, residue-free surface.\n\u003c\/p\u003e\n\n\u003ch3\u003eHow It Performs\u003c\/h3\u003e\n\n\u003cp\u003e\nTar and adhesive contamination can cling strongly to paint and wheel finishes,\noften resisting standard washing methods. ESOTERIC Tar Remover works by\nsoftening bonded residue so it can be gently lifted away without aggressive\nscrubbing.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts specialized solvent blend targets tar specks from road construction, tree\nsap from seasonal fallout, and adhesive residue from previous film installations\nor decals. The product flashes cleanly and is safe for automotive paintwork,\nclear coat, wheels, and trim when used as directed.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe result is an effortlessly clean surface that’s ready for a proper wash,\npolishing, or protection steps such as sealants, coatings, or waxes.\n\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMake sure the surface is cool to the touch\u003c\/li\u003e\n  \u003cli\u003eSpray directly onto tar or adhesive residue\u003c\/li\u003e\n  \u003cli\u003eLet dwell for 2–3 minutes\u003c\/li\u003e\n  \u003cli\u003eSpray onto a microfiber towel, then lightly agitate the surface\u003c\/li\u003e\n  \u003cli\u003eWipe away remaining residue with ESOTERIC Panel Prep Wipe\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with water\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eImportant:\u003c\/strong\u003e Always test on an inconspicuous area first.\nFor coating compatibility, ensure coating manufacturer instructions permit\nthe use of solvent-based cleaners.\n\u003c\/p\u003e\n\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\n\u003cp\u003e\nBesides the chemistry, we spent months deliberating on exactly what bottles\nand sprayers we wanted to use. We sourced from around the world, landing on\npremium Italian sprayers and USA-made bottles that you see today. We could\nhave gone with much cheaper plastics, but we wanted something that would be\nworthy of the ESOTERIC name.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhen you finish the bottle, don’t throw it away. The quality of both the bottle\nand sprayer means that you can continually reuse them for a long time.\n\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040310546,"sku":"ESO.TAR.16","price":21.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50657588052242,"sku":"ESO.TAR.128","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Tar-Remover_White_1500-3.jpg?v=1777472898"},{"product_id":"esoteric-insect-remover","title":"ESOTERIC Insect Remover","description":"\u003ch2\u003eSafely Remove Insects and Other Accumulated Grime from a Variety of Surfaces\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Insect Remover is formulated to soften and break down the accumulation of bugs, organic residue, and road grime on painted surfaces, trim, and front-end components. Whether you’re prepping the vehicle for a wash or dealing with heavy contamination after a long summer drive, this cleaner provides the safe, effective breakdown power needed to remove stubborn debris without damaging delicate finishes.\u003c\/p\u003e\n\u003cp\u003eIts balanced strength makes it ideal for routine maintenance as well as seasonal deep cleaning. A simple spray, short dwell, and light agitation reliably lift contamination, allowing you to rinse away buildup with ease—no scrubbing-induced marring and no staining.\u003c\/p\u003e\n\u003ch2\u003eHow It Performs\u003c\/h2\u003e\n\u003cp\u003eBugs and insect remains can be extremely acidic and can etch paint if left too long. ESOTERIC Insect Remover is engineered to quickly penetrate and dissolve these residues before they bond to the surface. The product wets and softens the debris within minutes, allowing agitation with a sponge or wash mitt to safely lift it away.\u003c\/p\u003e\n\u003cp\u003eThe formula is strong enough for front bumpers, grilles, mirrors, headlights, and lower panels that take the brunt of highway driving—yet safe enough for regular use when the directions are followed. The result is a cleaner surface ready for a proper wash, coating maintenance, or protection application.\u003c\/p\u003e\n\u003ch2\u003eDirections\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eMake sure the surface is cool to the touch\u003c\/li\u003e\n\u003cli\u003eSpray directly onto areas with bugs\u003c\/li\u003e\n\u003cli\u003eLet dwell for 2–3 minutes\u003c\/li\u003e\n\u003cli\u003eLightly agitate with a bug sponge to break down contaminants (e.g., SONAX Insect Sponge)\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\u003cp\u003eBesides the chemistry, we spent months deliberating on exactly what bottles and sprayers we wanted to use. We sourced from around the world, landing on premium Italian sprayers and USA-made bottles that you see today. We could have gone with much cheaper plastics, but we wanted something that would be worthy of the ESOTERIC name.\u003c\/p\u003e\n\u003cp\u003eWhen you finish the bottle, don’t throw it away. The quality of both the bottle and sprayer means that you can continually reuse them for a long time.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040376082,"sku":"ESO.BUG.16","price":11.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040408850,"sku":"ESO.BUG.32","price":17.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50657560920338,"sku":"ESO.BUG.128","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_Insect-Remover_White_1500-4.jpg?v=1777469976"},{"product_id":"esoteric-ph-neutral-wash-shampoo","title":"ESOTERIC pH Neutral Car Wash Shampoo for Safe Maintenance Washing","description":"\u003ch2\u003ePremium Suds, Slickness, and Safe Cleaning\u003c\/h2\u003e\n\u003cp\u003eESOTERIC pH Neutral Wash Shampoo is designed for enthusiasts and professionals who want a safe, refined, and satisfying wash experience. Its balanced, pH-neutral formula delivers excellent cleaning power while remaining gentle on ceramic coatings, sealants, waxes, and bare paint.\u003c\/p\u003e\n\u003cp\u003eWith rich suds and high lubrication, it lifts dirt and road grime effectively while minimizing the risk of wash-induced marring. The result is a clean, smooth finish that feels as good as it looks.\u003c\/p\u003e\n\u003ch2\u003eWhy This Shampoo Works\u003c\/h2\u003e\n\u003cp\u003eUnlike harsh soaps that strip protection or leave residue behind, this formula is engineered specifically for modern automotive finishes. It rinses clean, smells pleasant, and performs consistently whether used for weekly maintenance or careful enthusiast washes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003epH-neutral formula safe for coatings, sealants, and waxes\u003c\/li\u003e\n\u003cli\u003eHigh lubrication to reduce wash-induced marring\u003c\/li\u003e\n\u003cli\u003eThick, stable suds that cling to the surface\u003c\/li\u003e\n\u003cli\u003eRinses clean without residue\u003c\/li\u003e\n\u003cli\u003eWorks in both wash buckets and foam cannons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRinse vehicle thoroughly to remove loose dirt and debris\u003c\/li\u003e\n\u003cli\u003eAdd shampoo to a wash bucket or foam cannon following recommended dilution\u003c\/li\u003e\n\u003cli\u003eWash using a quality wash mitt or sponge, working from top to bottom\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with clean water\u003c\/li\u003e\n\u003cli\u003eDry using a soft microfiber towel or air blower\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eIdeal Use Cases\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRoutine maintenance washes\u003c\/li\u003e\n\u003cli\u003eCeramic-coated vehicles\u003c\/li\u003e\n\u003cli\u003eShow cars and high-end finishes\u003c\/li\u003e\n\u003cli\u003eDaily drivers requiring safe, consistent care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMade and bottled in the USA by ESOTERIC. Designed for those who care about every step of the wash process.\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51537040441618,"sku":"ESO.PHWASH.16","price":14.99,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":51537040474386,"sku":"ESO.PHWASH.32","price":24.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":50657583956242,"sku":"ESO.PHWASH.128","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Esoteric_PH-Neutral-Shampoo_White_1500-4.jpg?v=1777472513"},{"product_id":"esoteric-leather-one-step","title":"ESOTERIC Leather One Step Cleaner \u0026 Conditioner","description":"\u003ch2\u003eClean, Condition, and Protect Leather in One Easy Step\u003c\/h2\u003e\n\n\u003cp\u003e\nESOTERIC Leather One Step Cleaner \u0026amp; Conditioner gently lifts light dirt and oils while restoring essential nutrients back into the leather surface. Designed specifically for modern automotive leather, this non-greasy, water-based formula cleans and conditions in a single step while leaving a natural, factory-like matte finish.\n\u003c\/p\u003e\n\n\u003ch3\u003eWhy We Created It\u003c\/h3\u003e\n\n\u003cp\u003e\nModern automotive leather is coated and sensitive to harsh cleaners and heavy conditioners. We developed ESOTERIC Leather One Step Cleaner \u0026amp; Conditioner to provide effective cleaning and conditioning without altering the original look or feel of the leather. The result is a simple, safe solution that supports long-term leather health with minimal effort.\n\u003c\/p\u003e\n\n\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCleans and conditions leather at the same time\u003c\/li\u003e\n  \u003cli\u003eSafe for modern coated automotive leather\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural, non-shiny OEM finish\u003c\/li\u003e\n  \u003cli\u003eHelps prevent drying, cracking, and premature wear\u003c\/li\u003e\n  \u003cli\u003eWater-based, non-greasy formula\u003c\/li\u003e\n  \u003cli\u003eMade and hand-bottled by ESOTERIC in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\n\u003col\u003e\n  \u003cli\u003eShake well before use.\u003c\/li\u003e\n  \u003cli\u003eTest compatibility in an inconspicuous area.\u003c\/li\u003e\n  \u003cli\u003eSpray directly onto a microfiber towel or lightly onto the leather surface.\u003c\/li\u003e\n  \u003cli\u003eGently work the product into the leather using smooth, gliding motions.\u003c\/li\u003e\n  \u003cli\u003eAllow nutrients to penetrate, then wipe away any remaining residue with a clean microfiber towel.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eAdditional Information\u003c\/h3\u003e\n\n\u003cp\u003e\nBeyond the chemistry, we spent months refining every physical detail of this product. From the Italian sprayers to the USA-made bottles, each component was selected to meet the same standards we apply to our formulations. These bottles are built to last and are designed to be reused long after the product is finished.\n\u003c\/p\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51674141458706,"sku":"ESO.ONELEATHER.16","price":15.99,"currency_code":"USD","in_stock":true},{"title":"1 gallon","offer_id":51674141491474,"sku":"ESO.ONELEATHER.128","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/LeatherOneStep_16oz.png?v=1768228041"},{"product_id":"esoteric-leather-cleaner","title":"ESOTERIC Automotive Leather Cleaner","description":"\u003cdiv class=\"agentic-pdp\"\u003e\n\u003ch2\u003eA Safe, Gentle Cleaner for Modern Automotive Leather\u003c\/h2\u003e\n\u003cp\u003eESOTERIC Leather Cleaner is a residue-free, water-based formula designed specifically for today’s automotive leather surfaces. It lifts dirt, oils, and light contamination without adding gloss, protection, or slip, making it the ideal first step before applying a dedicated leather conditioner or leather coating.\u003c\/p\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003e\u003cstrong\u003eWhy ESOTERIC Leather Cleaner Exists\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eMany interior cleaners are too aggressive for leather and can leave behind shine, streaks, or a tacky feel. ESOTERIC Leather Cleaner was built to deliver predictable cleaning power with controlled behavior, so you can clean leather safely and consistently without changing its look or feel. This product does not provide protection, conditioning, or long-term durability on its own\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eGentle, residue-free cleaning for modern automotive leather\u003c\/li\u003e\n\u003cli\u003eDoes not add gloss, protection, or oily finish\u003c\/li\u003e\n\u003cli\u003eWater-based formula with controlled wipe-off\u003c\/li\u003e\n\u003cli\u003eIdeal prep step before ESOTERIC Leather Conditioner or Leather Coating\u003c\/li\u003e\n\u003cli\u003eSuitable for routine maintenance and interior touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eSurface Compatibility\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eModern coated automotive leather\u003c\/li\u003e\n\u003cli\u003ePerforated leather (use light product and a soft brush or towel)\u003c\/li\u003e\n\u003cli\u003eSynthetic and vegan leather surfaces commonly used in modern interiors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlways test in an inconspicuous area first, especially on delicate, specialty, or older leather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eVacuum the area first to remove loose grit and debris.\u003c\/li\u003e\n\u003cli\u003eWork in small sections. Spray onto a clean microfiber towel or applicator (or lightly onto the surface when appropriate).\u003c\/li\u003e\n\u003cli\u003eGently wipe and lift contamination. Use a soft interior brush for textured areas if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with a clean, dry microfiber towel to level and remove any remaining moisture.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, avoid working on hot surfaces or in direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhat This Product Is and Is Not\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eIt is:\u003c\/strong\u003e a dedicated leather cleaner and prep step for modern interiors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt is not:\u003c\/strong\u003e a leather conditioner, protectant, dressing, or restorative product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eImportant Use Notes\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDo not saturate perforated leather. Apply to your towel first and use light, controlled passes.\u003c\/li\u003e\n\u003cli\u003eIf leather is heavily soiled, repeat with gentle agitation rather than scrubbing aggressively.\u003c\/li\u003e\n\u003cli\u003eFollow cleaning with a dedicated conditioner or coating if protection is desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eSafety and Care\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003e\n\u003cp\u003eUse as directed. Keep out of reach of children. Avoid contact with eyes. If irritation occurs, discontinue use and rinse with water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"ESOTERIC Detailing Products","offers":[{"title":"16oz","offer_id":51691608113426,"sku":"ESO.LEATHER.16","price":12.99,"currency_code":"USD","in_stock":true},{"title":"1 Gallon","offer_id":51691608146194,"sku":"ESO.LEATHER.128","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/5883\/5730\/files\/Leather_Cleaner_16oz_1.png?v=1762196030"}],"url":"https:\/\/esotericcarcare.com\/collections\/seoteric-detailing-liquids.oembed","provider":"Esoteric Car Care","version":"1.0","type":"link"}